Benefits of Equity Marketing
3-Hours
Upcoming Dates:
TBD
​
If you’d like to bring one of our classes to your area, email us​ to discuss availability, program details, and hosting requirements. We’ve taught in Alabama, Colorado, Indiana, Nevada, New York, North Carolina, Ohio, South Carolina, and Texas, and we look forward to adding other states in the future.
Sponsored By:
If you would like to be a sponsor, please reach out to Nick at: LetsTalk@njd100.com OR 256-763-0867
Want to better understand what really motivates buyers and sellers?
Equity marketing goes beyond property promotion. It focuses on identifying the benefits that drive real estate decisions and using those benefits to create opportunities, stronger offers, and successful closings. In this course, you will learn how to apply the Taker/Haver principle, leverage the “Power of the Room", and use creative transaction strategies to solve client challenges and unlock hidden value.
What to Expect
-
Interact and learn from the wealth of knowledge in the room (Instructor and Peers).
-
Network to develop long-lasting professional contacts.
-
Open, Interactive Discussions on...
-
Why people own, keep, or sell property
-
How benefits, not problems, often drive ownership changes
-
Best Practices to present benefits in packages
-
Building Multiple-Property Transactions
-
-
Group Exercises like...
-
Identifying property benefits
-
Presenting listings by their strongest benefits
-
Counseling "cash-only" clients using Taker/Haver principles
-
By the end of the session, you will be able to:
-
Identify and communicate property benefits that motivate buyers and sellers
-
Apply the Taker/Haver principle to match needs with offerings
-
Prepare comprehensive marketing packages that focus on benefits
-
Use equity marketing meetings to generate multiple opportunities for clients
-
Explore alternative transaction structures beyond traditional cash sales
Learn strategies you can use immediately to create more client opportunities!
Real Feedback from Real Agents
"Get ready for your PhD in equity marketing. You’ll walk away with a robust understanding of the mindset, tools, and structures that make creative transactions possible."
- Zach H
​
"A great reminder of our real business. Finding solutions to people’s problems using real estate and remembering we work with people, not just buildings."
- Luke B
​​​​
“Nick is an experienced exchanger who explains concepts clearly and at a pace that makes them easy to absorb”
- Alejandro D
Instructor Bio
Nick is an investor, qualifying broker, and expert in commercial real estate with extensive experience in development, management, syndications, and investment counseling. He has also owned small businesses and has extensive experience in the daily management of retail and service businesses, and has served as President of several service organizations. Nick is a member of the Society of Exchange Counselors, a highly regarded group of real estate professionals who are focused on solving clients' problems and providing national exposure to market clients' real estate properties and needs.
Contact Nick with questions at:
This Course is Offered by an AREC approved School
NJD Strategic Advisors LLC PO Box 831 Madison, AL 35768